Matt Shanks: Small adventures in words and pictures
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Crunchy or Smooth

Some people prefer crunchy peanut butter, other people prefer smooth. It’s not that one is better than the other, they’re just different. And, no matter how compelling-a-case I could put together for why crunchy is better, I will never win over devotees of the smooth variety.

Same goes for art. While some types/styles of art may appeal to a bigger audience than others, there will always be a smaller audience for a type of art – some like crunchy, some like smooth.

So, when we’re judging ourselves and our work based on quantitative metrics like how many sales, how many followers, how many likes, and so on, we’re looking at the wrong metrics. If you’re trying to sell smooth peanut butter to crunchy fanatics (and no one is buying it), it easy to think your smooth recipe sucks rather than what’s really going on, you just haven’t found your people, yet.

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